The Power of "Collective Consumption Statements"
On a typical day, you, as an open minded and generally aware person will be confronted with various situations where you are reminded of how...
Fibres used for running gear - an overview
Running has turned to become a trendy sport. It moves the masses. That's awesome. With the growth of the running community, the sports gear industry...
The Fast Lane to Becoming a Faster Runner
If you are a runner who tracks their performance and want to become faster on your favorite distance, you should keep reading. At the moment,...
Partners in Crime: Plastic and the Sports Industry
Very large sports brands have been selling synthetic fibre textiles for around half a century now. The majority of them have seen great success in...
21 Creative Ways to Run - from Color Running to Yoga Running
Running is not running. Over the years the running community has come up with creative ways to follow their passion. Combining it with other sportive...