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The Concious Runner

The Power of "Collective Consumption Statements"

The Power of "Collective Consumption Statements"

On a typical day, you, as an open minded and generally aware person will be confronted with various situations where you are reminded of how bad you and your lifestyle can be. This can be exhausting. In the morning, many...

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Fibres used for running gear - an overview

Fibres used for running gear - an overview

Running has turned to become a trendy sport. It moves the masses. That's awesome. With the growth of the running community, the sports gear industry has also been growing. That's also awesome. It has become really innovative to find solutions...

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The Fast Lane to Becoming a Faster Runner

The Fast Lane to Becoming a Faster Runner

If you are a runner who tracks their performance and want to become faster on your favorite distance, you should keep reading. At the moment, my favorite distance is 10 km. It is a distance which currently fits perfectly into...

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Partners in Crime: Plastic and the Sports Industry

Partners in Crime: Plastic and the Sports Industry

Very large sports brands have been selling synthetic fibre textiles for around half a century now. The majority of them have seen great success in sales, growth, and innovation. Customers are clearly satisfied with the products. These large brands buy...

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